eCommerce development
Most agencies sell you a platform. We choose the backend for the business (Shopify, WooCommerce, a custom build, or Odoo itself when the store is really an inventory and order problem) and engineer the storefront, payments, fulfilment and performance around it.
Reviewed by Atul Makwana, CEO & Co-Founder, Heliconia Solutions · Odoo 16 Functional Certification · Odoo Partner · Updated
Businesses that run on what we built
Why an Odoo partner builds stores
Odoo is our deepest specialization. The same engineering discipline (architecture first, maintainable code, real production evidence) extends to the systems that sit around Odoo: storefronts, mobile apps, integrations and custom software. Often for the same clients.
A store is a storefront sitting on catalog, stock, orders, payments and fulfilment. If those already live in an ERP, or should, the storefront ought to talk to it rather than keep its own copy. We're one of the few commerce teams that will tell you Odoo is your commerce backend when it is (LittleQ, Ramdev Kangan) and Shopify when it is.
eCommerce services
The architecture: a fast custom storefront on the commerce backend that fits. What it is, when it's right.
Custom storefronts on the Shopify Storefront API and Hydrogen, with Shopify checkout kept.
Decoupled WooCommerce storefronts that keep WordPress content and the plugin ecosystem.
Odoo eCommerce or a headless storefront on Odoo, when the store is an inventory, pricing and order problem.
Gateways, subscriptions, POS terminals, shipping rates and labels, order status sync.
Core Web Vitals, edge rendering, image pipelines and search that turn speed into conversion.
Which backend
The decision that shapes everything after it. We make it on the business, not on what we prefer to build.
| Shopify | WooCommerce | Odoo | Custom | |
|---|---|---|---|---|
| Best for | Brands wanting managed commerce with a large app ecosystem | Content-heavy stores already on WordPress | Businesses where stock, pricing and orders live in the ERP | Commerce that is the product itself |
| Catalog complexity | Medium | Medium | High: variants, lots, serials, pricelists | Any |
| Checkout | Shopify's, mostly fixed | Fully customizable | Fully customizable | Yours |
| B2B / wholesale | Via apps | Via plugins | Native: pricelists, credit limits, portals | Built |
| Ownership | Subscription | Open source + hosting | Open source (Community) or subscription | Total |
| Headless | Storefront API, Hydrogen | REST / GraphQL | GraphQL / REST layer we build | Native |
LittleQ and Ramdev Kangan run headless on Odoo. Wild Cloud runs Odoo eCommerce. We build Shopify and WooCommerce storefronts with the same frontend discipline.
How a store is built
Catalog, markets, payments, shipping, B2B needs, existing systems, and whether the storefront is the product or the operations are.
Shopify, WooCommerce, Odoo or custom, with the reasons written down.
Conversion-first design on your brand: category, product, cart, checkout, account.
Storefront, API integration, payments, shipping, search and content, with real catalog data from the first sprint.
Catalog, customers and orders migrated, redirects preserved, launched without downtime.
Performance and conversion work, new markets, mobile apps on the same API.
By the numbers
Evidence
Headless commerce, Odoo eCommerce, a customer shopping app with subscriptions, and a supplier catalog app.
eCommerce, baby care
A direct-to-consumer baby care brand selling through a Next.js storefront, with Odoo behind it for ERP, inventory, orders and customers: connected over GraphQL, with Cashfree payments, Shiprocket shipping and a distributor onboarding portal.
eCommerce, manufacturing & wholesale
Odoo 17 with targeted custom modules: BOM and pricelist duplication, an app-lock security layer, customer quantity edits on portal quotations, product images on documents, invoice email privacy and bulk Excel exports.
Jewellery retail & manufacturing
Multi-store fine jewellery retail and manufacturing on Odoo Enterprise: daily metal rates, RFID-tagged serialized stock, gold saving schemes with recurring payments, and a customer mobile app synced over GraphQL.
Jewellery manufacturing
A bangle and fashion-jewellery manufacturer’s product catalog managed in Odoo and delivered to a cross-platform Flutter app over GraphQL, with media on Cloudflare R2 and production monitoring.
What clients say
Heliconia transformed our business with Odoo. They implemented a dynamic website with e-commerce capabilities, enhancing our online presence significantly.
Sandesh ThummarBusiness Owner, Ladder LogixHeliconia's Odoo Enterprise implementation, along with third-party system integration, has optimized our processes. Their expertise has been a game-changer.
Vladimir VukovicCEO, Mevalon ProdukteQuestions
Most stores don't need headless. A well-built Shopify theme, WooCommerce site or Odoo eCommerce store serves most B2B and mid-size B2C businesses. Headless earns its cost when the storefront experience is the product, a mobile app is required, or several channels share one backend.
Yes. Catalog, customers and order history are migrated to a staging store first, URLs are mapped and redirected, and the cut-over is scheduled and rehearsed: the same discipline we use for ERP migrations.
Shopify for managed commerce with a marketing team. WooCommerce for content-heavy stores on WordPress. Odoo when stock, pricing, B2B and orders are the real complexity. Custom when commerce is the product. The table above is our starting framework.
Yes. Razorpay (including subscriptions), Cashfree, Stripe and Paytm terminals. Shiprocket for shipping, and other providers through their APIs.
Yes: that is one of the main reasons to go headless. The API that serves the storefront serves the app.
Yes, when the business runs on it. Odoo already holds products, variants, stock, pricelists, customers and orders. A storefront on top of it means no synchronisation problem at all.
Related reading
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Next step
Tell us about your catalog, markets and the systems behind the store. We'll recommend the backend, and show you how we would build the storefront.