LittleQ Case Study | Headless Odoo + Next.js Storefront

Headless Odoo Commerce for LittleQ: A Next.js Storefront on GraphQL

A direct-to-consumer baby care brand selling through a Next.js storefront, with Odoo behind it for ERP, inventory, orders and customers: connected over GraphQL, with Cashfree payments, Shiprocket shipping and a distributor onboarding portal.

Odoo

Headless commerce

8+ months, ongoing

Project at a glance

Client: LittleQ
Industry: Retail & eCommerce
Platform: Odoo
Duration: 8+ months, ongoing
Services: Odoo Development, Odoo Integration, Headless Odoo, Odoo Support, Odoo Sales & CRM

The challenge

LittleQ wanted the flexibility of a modern storefront with the business capabilities of Odoo: product management, secure authentication, payments, shipping, distributor onboarding and continuous feature releases, with the frontend and Odoo kept in sync.

01
A storefront experience beyond the Odoo website builder
02
Product management and discounts in one place
03
Secure customer authentication
04
Online payments and shipping rates
05
Distributor onboarding
06
Continuous feature delivery for new launches

The solution

We built a headless commerce platform: a Next.js / PayloadCMS frontend talking to Odoo through GraphQL APIs for catalog, cart, checkout and orders. Odoo remains the ERP for inventory, order management and customer data. Cashfree handles payments, Shiprocket calculates shipping and fulfilment, and a custom distributor registration and approval workflow runs inside Odoo. Delivery continues in sprints: promotions, discount engine, search and filtering, performance work.

How we built it

Developed a headless frontend integrated with Odoo.
Built GraphQL APIs for product, cart, and order management.
Implemented secure customer authentication and session management.
Developed distributor registration and approval workflows.
Enhanced product catalog, discounts, and promotional campaigns.
Integrated payment gateways for online checkout.
Implemented shipping rate calculation and logistics improvements.
Optimized product search, filtering, and navigation.
Improved checkout flow, cart management, and order processing.
Performed UI/UX enhancements and responsive design improvements.
Delivered continuous bug fixes, deployment support, and performance optimization.

Key capabilities

Next.js storefront
Catalog, search and filtering, cart, checkout and profiles, with PayloadCMS for content.
GraphQL on Odoo
Product, cart and order APIs built as Odoo extensions. Odoo stays the system of record.
Payments and shipping
Cashfree payment gateway and Shiprocket shipping rates and fulfilment integrated end to end.
Distributor portal
Registration and onboarding workflows connected to Odoo.
Promotions
Discount engine and campaign management driving storefront pricing.

Architecture

The headless Odoo pattern in production for direct-to-consumer commerce.

Next.js storefront
React, PayloadCMS content, search and filtering
Distributor portal
Registration and onboarding

GraphQL API

Products · cart · checkout · orders · authentication

Odoo

Catalog · discounts · orders · customers · shipping rates · promotions

Services

Cashfree payments · Shiprocket shipping · REST APIs

Integrations

Cashfree payment gateway
Shiprocket

How these are built and where they fail: the Cashfree payment flow and Shiprocket shipping and fulfilment.

Custom development

Commerce

Product catalog management
Product discount engine
Shopping cart
Checkout workflow
Order management
Shipping rate management
Promotion and campaign management

Customers

Customer authentication
Customer profile management
Distributor registration portal

API

Headless Odoo API
GraphQL API extensions
Product search and filtering

Technical details: 13 custom modules

Headless Odoo API
Product Catalog Management
Product Discount Engine
Distributor Registration Portal
Customer Authentication
Shopping Cart Management
Checkout Workflow
Order Management
Product Search & Filtering
Shipping Rate Management
Promotion & Campaign Management
Customer Profile Management
GraphQL API Extensions

What changed

Scalable headless storefront powered by Odoo
Faster site and better customer experience than a standard Odoo website
Secure online payments via Cashfree, accurate shipping via Shiprocket
Distributor onboarding automated through an ERP-backed portal
Feature delivery accelerated with continuous sprint-based development

Have a business process that doesn’t fit standard Odoo?

Discuss your requirement

What made this project different

Modern headless commerce architecture with Odoo as the ERP backend.
GraphQL-powered APIs for high-performance frontend interactions.
Two-way synchronization between the storefront and Odoo.
Custom distributor portal integrated with ERP workflows.
Flexible architecture supporting rapid feature development and scalability.
Continuous optimization for eCommerce performance and customer experience.

Technology

Odoo: Odoo
Backend: Python · PostgreSQL · Node.js · GraphQL
Frontend: Next.js · React · PayloadCMS
Infrastructure: Docker
Integrations: Cashfree · Shiprocket

More on this stack: how we build with Next.js and how we build with Payload CMS.

Team

The expertise on the project, not personal profiles.

Solution Architect
Next.js/Frontend Developers
Odoo Backend Developer
QA Engineer
Project Manager

Questions

What runs on Odoo and what runs in Next.js?

Odoo holds the catalog, discounts, orders, customers, shipping rates and promotions, and Next.js renders the storefront on top of it over GraphQL. Nothing is duplicated into a separate commerce database.

How are payments and shipping handled?

Cashfree processes online payments and Shiprocket provides shipping rates and fulfilment, both integrated with the Odoo order flow.

Is the platform still evolving?

Yes: sprint-based development continues for new product launches, performance work and features, on an engagement of 8+ months so far.

What did Heliconia build for LittleQ?

Which systems were integrated for LittleQ?

Cashfree payment gateway, Shiprocket.

What technologies were used on the LittleQ project?

Odoo, Next.js, PayloadCMS, React, Node.js, GraphQL, Python, PostgreSQL, Docker.

How long did the LittleQ engagement last?

8+ months, ongoing.

Who worked on the LittleQ project?

A team of: solution architect, next.js/frontend developers, odoo backend developer, qa engineer, project manager.